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Customer Centric Marketing
Customer Relationship Management: A Databased Approach, V.
Kumar and Werner J. Reinartz, Wiley, 2006.
Loyalty Myths, Keiningham, Vavra, Aksoy and Wallard, Wiley & Sons, 2005.
Return on Customer, Don Peppers and Martha Rogers, Currency Doubleday,
2005.
Managing Customers as Investments: The Strategis Value of Customers in the Long Run, Sunil Gupta and Donald Lehmann, Wharton School Publishing, 2005.
Customer Equity Management, Roland Rust, Kay Lemon, and Das Narayandas,
Peason Prentice-Hall, 2005.
One Customer, Divisible,Michael Lowenstein, Thomson, 2005.
Customer Relationsip Management: Concepts and Tools, Francis Buttle,
Elsevier, 2004.
Managing Customer Relationships: A Strategic Framework, Don Peppers and
Martha Rogers, Wiley & Sons, 2004.
Customer Loyalty: How to Earn it, How to Keep It. Jill Griffin,
Jossey-Bass, 2002
A Practical Guide to CRM, Reynolds, CMP Books, 2002.
Angel Customers & Demon Customers, Larry Selden and Geoffrey Colvin,
Portfolio, 2003.
Why CRM Doesn't Work: How to Win by Letting Customers Manage The Relationship, Newell, Bloomberg Press, 2003.
CRM Automation, Barton Goldenberg, Prentice-Hall PTR, 2002.
Customer Equity: Building and Managing Relationships as Valuable Assets, Blattberg, Getz, Thomas, Harvard Business School Press, 2001.
Essentials of CRM: A Guide to Customer Relationship Management,
Bergeron, Wiley & Sons, 2002.
The Customer Relationship Management Survival Guide, Dick
Lee, HTM Press, 2000.
The CRM Handbook: A Business Guide to Customer Relationship Management, Jill Dyche, Addison-Wesley, 2001.
Accelerating Customer Relationships: Using CRM and Relationship Technologies, Ron Swift, Prentice-Hall, 2000.
CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time, Paul Greenberg, McGraw-Hill, 2001.
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing, Newell, McGraw-Hill, 2000.
The One to One Manager : Real World Lessons in Customer Relationship Management, Don Peppers and Martha Rogers, 1999.
The One to One Fieldbook : The Complete Toolkit for Implementing a 1 To 1 Marketing Program, Don Pepper, Martha Rogers and Bob Dorf, 1999.
Enterprise One-to-One: Tools for Competing in the Interactive Age, Don Peppers and Martha Rogers, 1997
The One-to-One Future: Building Relationships One Customer at a Time, Don Peppers and Martha Rogers, 1993.
The New Rules of Marketing: How to Use One-to-One Relationship Marketing to be the Leader in Your Industry, Frederick Newell, 1997
Customer Connections: New Strategies for Growth,
Robert Wayland and Paul Cole, HBS Press, 1997.
Tools and Techniques: Database Marketing and Data Mining
Accountable Marketing: The Economics of Data-Driven Marketing,
Peter Rosenwald, Thomson, 2004.
Data-Driven Business Models, Alan Weber, Thomson, 2005.
Applied Data Mining: Statistical Methods for Business and Industry, Paolo
Giudici, Wiley & Sons, 2004.
Neural Networks In Business: Techniques and Applications, Kate Smith and Jatinder Gupta, Idea Group Publishing, 2002.
Optimal Database Marketing: Strategy, Development and Data Mining, Drozdenko and Drake, Sage Publications, 2002.
Contemporary Database Marketing, Baier, Ruf, and Chakroborty,
Racom Communications, 2002.
Principles of Data Mining, Hand, Mannila, Smyth, MIT Press, 2001.
Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management, Olivia Rud, Wiley, 2000.
Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, Arthur Hughes, McGraw-Hill Professional Publishing, 2000.
Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management, Imhoff, Loftis and Geiger, Wiley, 2001.
e-Data: Turning Data into Information with Data Warehousing,
Dyche, Addison-Wesley, 2000.
Data Mining Techniques : For Marketing, Sales, and Customer Support, Michael Berry and Gordon Linoff, Wiley, 1997.
Mastering Data Mining: The Art and Science of Customer Relationship Management, Michael Berry and Gordon Linoff, Wiley, 2000.
Building Data Mining Applications for CRM, Berson, Thearling,
and Smith, McGraw-Hill Professional Publishing, 1999.
Data Mining: Building Competitive Advantage, Groth, Prentice-Hall, 1999.
Data Mining Your Website, Mena, Digital Press, 1999.
Seven Methods for Transforming Corporate Data Into Business Intelligence, Dhar and Stein, Prentice-Hall, 1996.
The Complete Database Marketer : Second-Generation Strategies and Techniques for Tapping the Power of Your Customer Database, Arthur Hughes, 1995.
Strategic Database Marketing, Rob Jackson, 1994.
The New Direct Marketing, 3/e, David Shepard Associates, 1999.
Metrics
Marketing Metrics; 50+ Metrics Every Executive Should Master, Paul
Farris, Neil Bendle, Phillip Pfeifer and David Reibstein, Wharton School Publishing, 2006.
Magic Numbers For Consumer Marketing: Key Measures to Evaluate Marketing Success, John Davis, Wiley & Sons, 2005.
Marketing ROI: The Path the Campaign, Customer and Corporate Profitability,James Lenskold, McGraw-Hill, 2003.
Return on Marketing Investment, Guy Powell, RPI Press, 2002.
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