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Customer Relationship Strategy
and Practices
Professor: Charlotte Mason
Phone: (919) - 489-6439
Email:
Charlotte_Mason@unc.edu
Announcements:
Welcome! The course website if mostly complete - although I am still checking links and looking
for stray typos.
The Course Guidebook
tab on the left takes you to a description of the course and course requirements. The Course Roadmap
tab takes you a page listing the topics for each day/week of the course. By clicking on a day (or week) you'll get to the page for that topic. The Additional Readings
tab is just that - a listing of books, grouped by topic. The CRM Practices page has links to white papers and articles on CRM practices in different industries and contexts.
The Blackboard site is where you will find all the course readings. This website has links to some of the
readings - though not all, due to copyright issues.
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